Michael Trovalli

CEO | Experiential Strategist

As a seasoned global marketing executive, Michael has been the architect of experiential engagements across multiple industries for many of the world’s leading brands.

His ability to strategically align corporate business objectives with exceptional customer experiences has helped corporations globally build deeper and more engaging relationships with their key constituents while simultaneously realizing significant measurable revenue impact.

Michael is recognized as an industry leader in creating data-informed experiential marketing portfolios and he has been the brand side internal leader of events teams for global companies such as SAP (2011-2016), Sage Group (2016-2017) and Fiserv (2017-2022). Additionally on the brand side, he has led both Global Sponsorship Strategy and Sponsorship Activation teams.  

On the agency side, he has led both numerous teams and branch offices delivering corporate and public events across a variety of industries. Accomplishments in the later area include developing the themes and supporting strategies for both the NFL’s Super Bowls and regular seasons for three years. 

Michael has been named as one of BizBash’s “Most Innovative People in Events and Meetings”; to Event Marketer’s “B-to-B Dream Team”; and, in multiple years, to BizBash’s listings of the Top People in Events in the Corporate Producers & Strategists category.

The recipient of numerous industry awards including twice winning Event Marketer’s Ex Award (Best Single Venue B-to-B Event and Best Multi Venue B-to-B Event), he has also been published in the Columbia University Business School book titled “There’s No Business That’s Not Show Business: Marketing In An Experience Culture”.

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